If you want to see the newest, the coolest design of eyewears, Mido is the show you have to see in person. Mido now is the largest and the most popular eyewear-related exhibition in the world. At Mido, not only those large optical groups but also individual designers show their creativity and talents to the world. Besides, high-tech and precision technology are also eye-catching at the exhibition. No matter you’re new to or already a professional about the optical industry, it is Mido that you should never forget.


As being a young and energetic sports sunglasses brand, 720armour will make its debut in the optical show. Since 1996, 720armour has been focusing on athletes’ needs of protective eyewear of precision and of unique design. Recently, 720armour has been cooperating with the Belgian designer to create new collections for 720armour. Creating original lines for eyewear is the designer’s philosophy. 720armour believes these new designs will intrigue lots of visitors.


Last but not the least, the iF Product Design 2010 winner, Shark, will meet the industry professionals at Mido as well. Shark is the first pair of water-sport sunglasses with easy lens-changing design. To see is to believe; you will love the feeling when you try on Shark and other new designs. Come to Mido and get inspired.

Venue: Fiera Milano
Time: 5th ~ 7th, Mar, 2010
Booth No.: Pad. 13, A01